Privacy Policy
Last Updated: 3 August 2025

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Affinity Day Care (“we”, “us”, “our”) is committed to respecting and protecting the privacy of everyone who uses our services or visits our website at https://www.affinitydaycare.co.uk. This policy explains how we collect, use, and safeguard your personal data.

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1. Who We Are

Affinity Day Care is a day centre providing care, companionship, and support for older adults. We operate in accordance with UK laws and best practices to ensure a safe, respectful, and dignified experience for all.

 

Contact Details:
Affinity Day Care
St. Lukes Centre, Main Rd, Duston, Northampton NN5 6JB
Email: info@affinitydaycare.co.uk
Phone: ‭01604 372744‬

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2. Information We Collect

We may collect and process the following personal data:

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Information provided directly by you, your family, or a representative:

• Name, address, phone number, and email

• Emergency contact information

• Medical information, dietary needs, and care requirements

• GP details, mobility or accessibility needs

• Payment and invoicing details (if applicable)

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Automatically collected via our website:

• IP address, browser type, and usage statistics (via cookies or analytics tools)

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3. How We Use Your Information

We process your personal data in order to:

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• Provide personalised day care and support

• Ensure health, safety, and well-being

• Maintain accurate records for care planning

• Communicate with family members, carers, or healthcare providers (with consent)

• Meet legal and regulatory requirements

• Improve our services and website

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We process personal data under the legal bases of legitimate interests, legal obligation, vital interests, and consent(where applicable).

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4. Sharing Your Information

We only share personal information when it’s necessary and lawful to do so, such as:

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• With healthcare providers (GPs, NHS services)

• With emergency services (if required)

• With regulators (e.g., the Care Quality Commission or local authorities)

• With trusted service providers (e.g., IT support or website hosting) under data processing agreements

 

We do not sell or rent personal data.

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5. How We Store and Protect Your Data

Your information is securely stored on password-protected systems and/or in secure physical records. We ensure access is limited to trained staff who require it for care delivery or administration.

We retain data only for as long as necessary for legal, medical, and operational reasons.

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6. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have rights including:

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• The right to access your personal data

• The right to correct inaccurate or incomplete data

• The right to request erasure (in certain cases)

• The right to object to or restrict processing

• The right to withdraw consent (where applicable)

• The right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

 

To exercise your rights, please email us at info@affinitydaycare.co.uk

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7. Cookies & Website Usage

Our website may use cookies to enhance your browsing experience. These are small files stored on your device. You can choose to disable cookies in your browser settings. 

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8. Third-Party Links

Our site may link to third-party websites (e.g., health services or support organisations). We are not responsible for their privacy practices or content.

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9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a new “Last Updated” date.

If you have any questions about this Privacy Policy or how your data is handled, please contact us at info@affinitydaycare.co.uk